Solutions
Empire Glassworks, a renowned American glass studio known for its handcrafted and artistic smoking accessories, recognized the need to broaden its retail distribution while maintaining control over brand quality.
Traditionally reliant on wholesale relationships, the company faced limitations in reaching new online audiences and scaling its presence without adding significant operational complexity. Their goal was to provide retailers with direct access to their unique catalog while ensuring orders could be fulfilled seamlessly through a single, automated platform. This strategic priority led Empire Glassworks to choose Crowdship as their preferred solution.
By partnering with Crowdship, they could simplify retailer onboarding, eliminate the friction of manual dropship management, and focus on expanding their creative product line while growing revenue through a wider retail network.
Empire Glassworks had built its business around traditional wholesale, relying on bulk orders and distributor relationships to get their handcrafted products into stores. While this model supported steady growth, it left them with limited reach in the fast-growing world of online retail. Retailers eager to sell Empire Glassworks’ products often faced long lead times and minimum order requirements, making it harder to quickly onboard new partners.
At the same time, Empire Glassworks wanted to capture the expanding e-commerce demand for unique, high-quality glassware without taking on the cost or complexity of managing a warehouse or building a dropshipping program from scratch. The absence of an existing dropshipping system meant they risked missing out on a wide network of retailers looking for automated access to their catalog.
Crowdship provided Empire Glassworks with a turnkey dropshipping solution that seamlessly connected their handcrafted catalog to a wide network of online retailers. By syncing product data, inventory levels, and order fulfillment directly through the platform, Empire Glassworks was able to offer dropshipping for the first time without investing in new infrastructure or hiring additional staff.
This allowed the brand to maintain its focus on artistry and production, while expanding its retail presence and making it easy for stores to onboard and sell their products at scale.
With Crowdship, Empire Glassworks transformed its distribution model from wholesale-only to a scalable dropshipping program that now powers sales across more than 50 online retailers.
By making their catalog instantly accessible and keeping inventory, pricing, and fulfillment fully automated, they eliminated the manual bottlenecks that had previously slowed down growth. Today, Empire Glassworks products are driving hundreds of orders each month through trusted retail partners, creating a steady stream of incremental sales.
This expansion has delivered a meaningful revenue impact while allowing the company to remain focused on its core strength—designing and producing high-quality, imaginative glassware. The streamlined approach not only preserved their reputation for craftsmanship but also positioned them as a leader in the online glassware market.
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