Solutions
As Grav continued to scale, the brand faced growing complexity in managing its expanding network of online retail partners. Each new retailer brought additional layers of product onboarding, catalog updates, order tracking, and payment reconciliation, all of which placed a heavy operational burden on Grav’s internal team.
Their objective in using Crowdship was to consolidate these processes into a single, automated system that could handle both the logistical and financial sides of dropshipping. Specifically, Grav wanted to centralize product data so retailers could easily discover, onboard, and merchandise their catalog without manual setup. They sought to automate inventory and order synchronization to eliminate errors, reduce back-and-forth communication, and improve fulfillment speed.
On the financial side, Grav aimed to simplify cash flow management by automating invoicing and payments, ensuring accurate reconciliation at scale and reducing the delays and overhead tied to manual processing.By adopting Crowdship, Grav’s objective was not only to expand its reach across more online retailers but also to build a scalable infrastructure that would let them focus on what they do best (designing and producing high-quality glassware) while Crowdship handled the operational and financial automation that powers growth.
Grav’s products were in high demand, but managing dropship operations across a growing network of retailers created significant strain. Each retailer required manual onboarding, individual catalog updates, and frequent communication to reconcile orders and payments. This fragmented process led to inefficiencies, higher risk of errors, and delays in getting products to market.
On top of that, managing invoicing and payments on a case-by-case basis slowed down cash flow and distracted Grav’s team from focusing on product design and brand growth. Grav needed a way to unify retailer management, automate financial workflows, and ensure their catalog could scale seamlessly without adding more operational overhead.
Grav turned to Crowdship to replace their fragmented dropship operations with a single, automated platform. By centralizing their catalog within Crowdship, Grav gave retailers instant access to up-to-date product data, pricing, and availability without manual updates. Orders placed by retailers now sync automatically into Grav’s system, eliminating errors and reducing the need for back-and-forth communication.
On the financial side, Crowdship automated invoicing and payments, ensuring faster cash flow and removing the delays caused by manual reconciliation. With these processes streamlined, Grav was able to scale their retailer network, accelerate catalog growth, and focus their internal team on product design and brand expansion rather than operational bottlenecks.
Grav can now focus on designing innovative glassware and growing their brand presence, knowing that retailer onboarding, order sync, and payments are fully automated through Crowdship. They have a scalable infrastructure in place to support any number of retailers, products, and orders without adding operational strain.
Results
By adopting Crowdship, Grav transformed the way their products reach retailers. Their catalog is now live across dozens of online stores, with real-time inventory and order sync eliminating costly out-of-stock errors. Automated invoicing and payment processing improved cash flow and cut down on back-office workload, freeing their team to focus on product development and brand growth.
Retailers can now onboard Grav’s catalog in minutes instead of weeks, driving faster expansion and broader market coverage. Today, Grav products are actively sold through 100+ online retailers via Crowdship, generating hundreds of new orders each month and creating a measurable revenue lift without adding operational overhead.
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